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A London-based startup has hit Kickstarter in the hope of launching a new service encouraging smartphone snappers “to slow down and take mindful photos of the things that really matter.”

Believing that a good many handset users populate their camera roll with bland or rushed shots taken with little thought or preparation, the team behind ZenCam decided to find a solution.

The proposed service works by letting you load a roll of ‘digital’ film, consisting of 20 frames, into the ZenCam mobile app. With only 20 images available before the roll’s finished, it’s hoped users will think more carefully about the shots they take, instead of just shooting indiscriminately and ending up with a mass of similar, or simply uninteresting, photos.

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