In News, Webinars



Online educational tutorials with live trainers provide photographers with basic information, insights, and tips to achieve color control, consistency and creativity in their digital imaging workflow

North White Plains, NY – October 2, 2013 – X-Rite Photo Marketing announces its schedule of free October 2013 webinars that have been developed to address specific photography and color management topics and are designed to appeal to both professional and serious amateur photographers. During the month of October, X-Rite is offering three free webinars to help photographers gain new confidence and to learn quick, easy and powerful ways to enhance their photography and manage their workflow. The October webinars are designed to be informational as well as inspirational by offering photographers practical ways to improve their images. Webinar attendees will also have the opportunity to ask questions to the live trainers.


“Highlighting the X-Rite webinars schedule in October are three sessions hosted by two X-Rite Coloratti members – Lee Varis and Jim DiVitale. These incredibly talented photographers, authors and educators will help photographers of all levels improve their photography, elevate their workflow techniques and post-production skills,” said Joshua Fischer, Product Marketing Manager, X-Rite Photo Marketing.


October 2013 Webinar Schedule

Date: Wednesday, October 16th (2 sessions)

Time: 1:00 – 2:00 pm EDT & 3:00 – 4:00 pm EDT

Title: Fantastic Photo-Illustration: Retouching, Masking & Compositing with Lee Varis

Presenter: Lee Varis


Mastery of Adobe Photoshop is an essential step in developing skills for photo-illustration and is a foundation for exploring the outer limits of fantasy, surrealism, and visual symbolism.  X-Rite Coloratti Lee Varis will examine photo-retouching and illustration techniques in this webinar and emphasize the necessity of working on a calibrated and profiled monitor. Webinar attendees will see how Lee assembles different photo-illustration projects and be guided, step-by-step, to learn more advanced techniques including:

• Masking and transparency effects
• Smoke and fire effects
• Glows, halos, and light beams
• Other image compositing secrets

Along the way, attendees will also learn about specific features of Photoshop like:

• Layer masks, Groups, and Blending Modes
• The Refine Edge dialog
• Editing masks with the Dodge & Burn, plus Blur tools
• Displacement maps & distortion effects
• And much, much more…


To register for the free 1:00 pm EDT (10/16) webinar, visit: 


To register for the free 3:00 pm EDT (10/16) webinar, visit: 



Date: Monday, October 21st

Time: 1:00 – 2:00 pm EDT

Title: The Complete Digital Photography Process with Jim DiVitale

Presenter: Jim DiVitale

*Sponsored by Hunt’s Photo & Video 


Digital Photography is about quality control in a photographer’s image making. All photographers have the same goal in digital photography, to create beautiful images with precision tonal control, and to simplify the production workflow with predictable and repeatable results. In this program, Jim will demonstrate problem-solving techniques using digital capture and Photoshop to streamline both the creative and production of the digital imaging workflow to improve quality and save time.


Topics will include calibration and custom profiling of the camera, monitor and printer to achieve a closed loop of controlled color management. Webinar attendees will also learn how to use Wacom products to streamline the work, and a start to finish approach to digital photography, using several photographic elements to create multi-image photographs for commercial photo-illustrations. Jim’s portfolio and digital imaging Blog can be viewed at


To register for the free 1:00 pm EDT (10/21) webinar, visit:



About X-Rite

X-Rite, Incorporated is the global leader in color science and technology. The company, which now includes color industry leader Pantone LLC, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit


For more information regarding this webinar program, visit For X-Rite corporate information visit


The X-Rite products are distributed by North White Plains, NY-based MAC Group



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