Moishe Appelbaum is the president at Midwest Photo in Columbus, Ohio. He was only 8 years old when his father brought him into the darkroom to teach him how to make photograms, and by the time Moishe was 10 he was washing cars all summer to buy a motor winder for his Yashica FX-D. His defers to his favorite photographer, W. Eugene Smith, to sum up his feelings about photography: “A photo is a small voice, at best, but sometimes – just sometimes – one photo or a group of them can lure our senses into awareness. Much depends upon the viewer; in some, photographs can summon enough emotion to be a catalyst to thought. “Moishe has worked for MPEX since 2005 and values the relationships he’s built with his customers and the staff. As both a retailer and a customer, Moishe values expertise, personal relationships, and the desire to educate, so that customers can feel empowered to make decisions that are best for them.
His advice for new photographers is, simply, to study hard and take a million photos. At home, Moishe is fairly low-key, as billiards and reading rank among his favorite hobbies (seriously, ask him about his pool cue collection), but he also likes to get outside and mountain bike at times. He likes Columbus because it is family friendly and just the right size. As a kid, he was a big fan of The Wonder Years, and the best concert he went to was Lollapalooza 1991. His favorite non-alcoholic beverages are milk and mango juice, but get some of that liquid courage in him and he can belt out a serious version of “Every Rose Has Its Thorn” at karaoke.