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WPPI Attendees First in World to See the New Lenses Under Development and to Try-Out the New 35-150mm F/2.8-4 Di VC OSD Portrait Zoom

February 21, 2019 (New York, NY) – Tamron announced activities taking place next week at their booth #335 during Wedding & Portrait Professionals International 2019 trade show on February 27- March 1 at Mandalay Bay in Las Vegas. WPPI attendees will be the first in the world to test out the new portrait zoom announced as under development on February 20th as well as see two more new lenses announced as under development. Professional Photographers will present posing and lighting demos all day in the Tamron booth studio. In addition, attendees will receive bonus rebates up to $100, have their Tamron lenses cleaned at the Clean & Check Clinic, and enter for a chance to win a Tamron lens.
Just Announced as Under Development: Fast Compact Portrait Zoom Breaks New Ground- 35-150mm F/2.8-4 Di OSD (Model A043)
Tamron’s new 35-150mm F/2.8-4 Di VC OSD portrait zoom announced February 20th as under development will be available to test in the Tamron booth studio. The new lens covers the most ideal focal lengths for portraits, including the favored 85mm focal length. Zoom easily from full-length, to 3/4 to head and shoulder. The most popular focal length settings for portraits are marked on the lens. Enjoy a fast F/2.8 aperture at the wide end and image stabilization of 4-stops (CIPA-rated). Lightweight and compact, this new concept zoom lens allows the photographer to concentrate on composition for maximum creativity. The zoom lens is designed for full-frame Canon® and Nikon® DSLR cameras. Pricing and availability will be announced shortly.
Just Announced as Under Development: Fast fixed focal lens boldly demonstrates Tamron’s lens-making expertise-SP 35mm F/1.4 Di USD (Model F045)
Tamron’s SP lens series was born in 1979, based on the concept of delivering lenses for taking the perfect picture for those who love photography. In celebration of the 40th anniversary of the series, Tamron has developed the Model F045, the distillation of Tamron’s accumulated lens-making expertise and craftsmanship. This orthodox fixed focal lens, which some consider to be the most basic of all interchangeable lenses, is the embodiment of all optical technology and manufacturing knowhow Tamron has developed to date. The Model F045’s unprecedented high-resolution image quality and beautiful, appealing background bokeh lets photographers capture any scene down to the finest details. The external lens barrel was developed through tireless pursuit of operability and durability, focusing constantly on the needs of photographers. This lens is equipped with a fast F/1.4 aperture and high-speed, high-precision AF functionality offering exceptional reliability, plus various other features for increased convenience.
Just Announced as Under Development: High-speed ultra-wide-angle zoom lens for Sony E-mount cameras is extremely compact and lightweight: 17-28mm F/2.8 Di III RXD (Model A046)
The Model A046 achieves an astonishingly small diameter for a high-speed ultra-wideangle zoom lens, as witnessed by its modest 67mm filter size. Its unprecedented light weight and compact size provide excellent balance when used with a full-frame mirrorless camera, making it easy to carry and use for a wide range of scenes and shooting conditions. The Model A046 offers a fast F/2.8 aperture throughout the entire zoom range and delivers high-resolution and contrast edge to edge. The combination of ultra-wideangle focal length, fast constant F/2.8 aperture and a Minimum Object Distance of 7.5″ at the wideangle end encourages richly expressive and creative photography in a multitude of scenarios. The Model A046’s AF drive system is powered by the RXD (Rapid eXtra-silent stepping Drive) stepping motor unit, enabling it to deliver high-speed, high-precision and superbly quiet operation suitable for shooting video as well as still photographs.
Save up to $100 on Select Tamron Lenses Purchased at the Show
Attendees can use their exclusive bonus mail-in rebate on top of any Instant Savings in effect on select Tamron lenses purchased from one of six exhibiting authorized retailers during the show: Adorama, B&C Camera, B&H Photo, Focus Camera, Samy’s Camera, Used Photo Pro (Robert’s Camera). For example, combine the $100 Instant Savings with the $25 show rebate on the 70-210mm F/4 Di VC USD or SP 45mm F/1.8 Di VC USD; save $100 on each of the fast G2 lenses: SP 15-30mm F/2.8 Di VC USD G2, SP 24-70mm F/2.8 Di VC USD G2 and SP 70-200mm F/2.8 Di VC USD G2; and double your savings on the SP 150-600mm G2 with $100 show rebate on top of the $100 Instant Savings. See Tamron’s booth staff for the complete list of bonus rebates available for WPPI attendees. Lenses must be purchased at the show from one of the aforementioned authorized retailers to qualify.
Tamron Studio Pro Photographer Demo Schedule
Tamron’s team of pros will be in the booth studio each day presenting live portrait and lighting demos and guiding attendees as they capture images of models. All Tamron lenses will be available to try out in the booth #335 studio, including the latest Tamron lens announced this week: 35-150mm F/2.8 Di VC OSD Portrait Zoom. The demo schedule is as follows:

Tamron Clean & Check Clinic
Tamron users are encouraged to bring their lenses by for an expert 4-point inspection with our repair technicians. A thorough cleaning and inspection is conducted while you wait to include checking all lens functions, cleaning the outside lens elements; cleaning the lens exterior, and recommending service if needed. If service is needed, simply send the lens back to Tamron for our industry-leading 3-Business Day Repair Turnaround at no extra charge. If the repair is not covered under the 6-Year Tamron Warranty, receive an exclusive 15% discount on the repair cost as a WPPI attendee.
Enter to Win a Tamron Lens
Everyone who stops by the booth is encouraged to complete a short 5-question survey and opt-in to Tamron’s eNewsletter for a chance to win a Tamron SP 70-200mm F/2.8 Di VC USD G2. The winner will be randomly selected after the show and will be notified by email. No purchase is necessary to enter.
Pickup Your Complimentary Copy of Tamron Magazine

The winter issue of Tamron Magazine is filled with new product info and lots of photo inspiration, including our special guide to portraits with tips from the pros. We breakdown all the new features incorporated into the SP 15-30mm F/2.8 Di VC USD G2. Glynn Lavendar shows us how to be creative while on family vacation with the new Tamron 17-35mm F/2.8-4 and 70-210mm F4, while Philip Ruopp hits NYC with the 18-400mm and captures a unique around the clock view of the city. Tamron VIP Club members receive every magazine issue by mail, so be sure to register your Tamron lens purchase towards VIP membership.

“New Eyes for Industry” is Tamron’s philosophy. This creed is consistent with the company’s position as a manufacturer of a wide range of original optical products, from interchangeable lenses for SLR cameras to various optical devices for both the general consumer and OEM. Tamron makes optical products that contribute to a range of different industries and will continue to devote its rich creativity and leading-edge technical prowess to various industrial fields. Furthermore, Tamron is fully aware of its responsibility to the environment and aspires to help preserve the natural environment in all of its business activities.
Optical Product Line-up:
Interchangeable lenses for 35mm / Digital SLR camera, Interchangeable lenses for Non-Reflex type camera, Camcorder lenses, Digital still camera lenses, Drone lenses, Optical device units, Surveillance camera lenses, FA and Machine vision lenses, Automotive camera lenses, Camera module, Test plates, etc.

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