In Awards, Frontpage Featured Content, News
August 15, 2019, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the presentation by the European Imaging and Sound Association (EISA) of its EISA Awards to two Tamron lenses; 17-28mm F/2.8 Di III RXD (Model A046) for “EISA WIDE-ANGLE ZOOM LENS 2019-2020” and 35-150mm F/2.8-4 Di VC OSD (Model A043) for “EISA BEST BUY ZOOM LENS 2019-2020”. Tamron has been honored with EISA Awards for 14th consecutive years and has been recognized with two awards each year for the past three years.
17-28mm F/2.8 Di III RXD (Model A046)
35-150mm F/2.8-4 Di VC OSD (Model A043)
Excerpt from the Award Citation of the EISA Jury
17-28mm F/2.8 Di III RXD (Model A046)
The Tamron 17-28mm F/2.8 Di III RXD is an affordable large-aperture wide-angle zoom for Sony full-frame mirrorless cameras. Designed to complement the firm’s 28-75mm F/2.8 Di III RXD, it features a similarly compact, lightweight design and weather-resistant construction. It’s a really strong performer in terms of image quality: resolution and contrast are excellent for its class, while the optical system assures outstanding colour accuracy with minimal chromatic aberration. The lens employs a silent and fast stepping motor for autofocus, making it very suitable for both stills and video recording.
35-150mm F/2.8-4 Di VC OSD (Model A043)
The Tamron 35-150mm F2.8-4 Di VC OSD is a standard zoom lens for Canon and Nikon full-frame DSLRs. Its somewhat unusual zoom range, combined with a minimum focus distance of 45cm, makes it particularly well suited for portraits, ranging from environmental studies to close-ups. Thanks to its compact size and light weight it is also a perfect travel companion. It offers an unusually fast aperture for such a range, from f/2.8 at wide-angle through to f/4 at the telephoto end. The lens incorporates Tamron’s Dual Micro-Processing Unit system, which assures optimal autofocus performance and effective vibration compensation, allowing for sharp handheld shots.
About the EISA Award
The European Imaging and Sound Association (EISA) presents awards each year to products judged to be the best in Photography, Mobile Devices, Hi-Fi, Home Theatre Audio, Home Theatre Display & Video and In-Car Electronics categories. A panel of editors from over 55 leading imaging, sound, and electronic industry magazines in 30 countries review and vote determine the leading products on the market.
Tamron Lenses that have received the EISA Award

The receipt of this prestigious award marks the 21st year Tamron has won an EISA Award, and the 14th consecutive year since 2006.

“New Eyes for Industry” is Tamron’s philosophy. This creed is consistent with the company’s position as a manufacturer of a wide range of original optical products, from interchangeable lenses for SLR cameras to various optical devices for both the general consumer and OEM. Tamron makes optical products that contribute to a range of different industries and will continue to devote its rich creativity and leading-edge technical prowess to various industrial fields. Furthermore, Tamron is fully aware of its responsibility to the environment and aspires to help preserve the natural environment in all of its business activities.
Optical Product Line-up:
Interchangeable lenses for 35mm / Digital SLR camera, Interchangeable lenses for Non-Reflex type camera, Camcorder lenses, Digital still camera lenses, Drone lenses, Optical device units, Surveillance camera lenses, FA and Machine vision lenses, Automotive camera lenses, Camera module, Test plates, etc.

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