November 1, 2020, Commack, NY – Tamron Co., Ltd. celebrated the 70th anniversary of its founding on November 1, 2020. Tamron hereby extends its heartfelt appreciation to all its stakeholders, including its customers, for their support over the last 70 years.
Established in 1950 as Taisei Optical Equipment Manufacturing, Tamron has come a long way as it develops and designs lenses, and designs and manufactures other components through perseverance in its optical technology research and challenging technological innovation over the years. Tamron has created many revolutionary, original products along the way, including products that broke new ground as the first of their kind in the optics industry or in the world. Tamron has grown into one of the few comprehensive optical equipment manufacturers in the world equipped with global, integrated infrastructure that enables it to conduct businesses, covering R&D, planning, design, production, sales, and support. Tamron continues to provide groundbreaking products in a wide range of fields, including interchangeable lenses for DSLR and mirrorless cameras, lenses for surveillance cameras, lenses for factory automation and machine vision, lenses for vehicle-mounted cameras, lenses for drones and lenses for medical applications.
Ahead of the 70th anniversary, Tamron reviewed its corporate mission and goals for the future, setting its sights on the realization of a sustainable society and seeking to pass its founding spirit down to future generations and keep it thriving in the next decades and ultimately become a company that achieves a century of history. Based on the review, Tamron revised its corporate mission and corporate vision, and formulated a structure for its corporate philosophy, integrating approaches and a code of conduct for the realization of the mission and the vision.
Additionally, Tamron developed a unified global brand slogan to communicate its position of looking hard at the future and focusing on it, in addition to optical technologies.
1. New Corporate Philosophy Structure