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Over 100 conference seminars, Photo Walks and Master Classes to feature the latest techniques and trends for photographers, filmmakers and digital imaging specialists over four days

NEW YORK, Aug. 20, 2015 /PRNewswire/ — Great instructors and educators are ones who bring inspiration and innovative thinking to learning while making the overall process entertaining and fun.  Attendees to this year’s PDN PhotoPlus International Conference + Expo in New York City at the Javits Center (October 21-24) can expect to experience a new and exciting dimension in learning.  PDN has officially announced its PhotoPlus conference program with more than 100 seminars, Photo Walks, and Master Classes scheduled, where attendees are certain to find specific topics to help them take their photographic and business skills to the next level. Seminars will be led by a team of world class photographers and educators including Sue Bryce, Lara Jade, Jay Maisel, and Art Streiber as well as future legends such as Victoria Will and Nancy Borowick, among many others.

This year, conference seminars will span a broad spectrum of subjects in eight educational tracks including Lighting, Portraiture, Wedding & Events, Commercial, Editorial & Photojournalism, Filmmaking, Business & Marketing and Post-production.

“Every seminar at PhotoPlus is designed to help photographers and filmmakers get better at what they do, and give them the tools to grow their business and their creative expertise,” explains Jason Groupp, Director of Education and Membership for the PHOTO+ Group. “Whether you are a seasoned pro or just starting out, the seminars at PhotoPlus offer programs for your skillset in an environment that is fun, thought-provoking, and inspirational. We also offer several seminar formats including intimate classroom settings, and outside, hands-on learning labs using New York City as a backdrop.”

Attendees have several conference pass options to suit their schedules and budgets including a Full Conference Pass with access to all conference seminars over four days; a One Day Conference Pass with access to all conference seminars on a single day they choose; and A la Carte seminars, which may be purchased individually. Additionally, small group Photo Walks, and intimate Master Classes, led by some of the industry’s best photographers and educators, will add greater variety to the educational experience at PhotoPlus.

New – Young Adult Pass
The new PhotoPlus Young Adult Pass qualifies anyone between the ages of 17 and 25 to experience the PhotoPlus Conference + Expo at new, lower prices than ever before. The Conference + Expo offer an all-inclusive learning experience for emerging pros, students and young adults interested in learning more about the art and craft of photography and the tools needed to pursue a career in the photo industry. All registration and pricing options are available at

A Selection of Seminars for PhotoPlus Expo 2015 (full list available online)

“A Photographer, an Editor, and the Making of a Personal Project”Nancy Borowick/James Estrin
Thursday, October 222:00 p.m.4:00 p.m.
Nancy Borowick was busy hustling as a New York City-based freelance photographer when she learned her father had stage-4 pancreatic cancer. Her mother was already in treatment for stage-4 breast cancer so, with that news, she immediately knew that she needed to be with her parents to tell their story. Thus began her long-term personal project, “Cancer Family, Ongoing.” The New York Times soon asked to showcase the project, and it was then that everything changed.

In this session, Borowick speaks about her process in developing such a personal project, the lessons she learned, the things she wished she knew along the way and her strategy in taking this project public and into published realms. She will share the stage with James Estrin, New York Times photographer and a founder of the New York Times Lens blog. Attendees will learn how the collaboration between photographer and editor took a project from a work-in-progress to an award-winning, internationally recognized essay.

“Portraits Under Pressure”Victoria Will
Thursday, October 222:00 p.m.4:00 p.m.
Portrait and commercial photographer Victoria Will discusses her techniques for reading and shaping light for any type of portrait. Accustomed to working under tight time constraints, Victoria will share some of her secrets for working quickly on location or in the studio and talk about how to deal with clients in tricky situations while still getting what you need. “I had an assignment to photograph Justin Bieber. When it was all said and done—58 seconds after it had begun—I had shot him in two lighting setups and had 22 frames to show for it.” With a career that began in photojournalism, Victoria has made the transition from editorial to commercial seamlessly and is passionate about sharing her journey and the importance of being your own advocate.

“How to Publish Your Photo Book”Holly Hughes, Sponsored by PDN
Friday, October 2310:15 a.m.12:15 p.m.
Photographers have many options today for publishing their work in book form. In this informative seminar, a panel of publishing veterans will cover the key steps from putting together an effective proposal, effectively packaging a book project, and marketing the book to readers. Photographers will learn how to evaluate the potential costs and benefits of working with a book publisher versus self-publishing. Other topics include how book publishers evaluate pitches, how to think like a publisher, what distinguishes good contracts from bad ones, and the role agents, writers, funders and publicists can play in helping published photographers achieve their goals.

Martin Schoeller: Up Close”Martin Schoeller, Sponsored by Phase One
Friday, October 232:00 p.m.4:00 p.m.
Renowned portrait photographer Martin Schoeller knows how to make a globally recognized face captivate viewers anew—as if seen for the first time. Whether they are world leaders, Hollywood stars, business entrepreneurs, or music royalty, Schoeller’s mesmerizing portraits are as daring as they are exacting, playful, and precise. Martin is honored to be speaking at the PhotoPlus Expo where he’ll be walking audiences through his 15-year career in portrait photography from photo school to present day. He’ll share some of his biggest influences, best and worst experiences, how he juggles editorial, fine art, and advertising work, and how he sees the future of the photographic medium.

“Luxurious Light”Jerry Ghionis
Saturday, October 2410:15 a.m.12:15 p.m.
WPPI’s Grand Master and most awarded photographer, Jerry Ghionis, will share his favorite lighting techniques to flatter any subject and will show you how to shoot in full sun. He’ll also demonstrate how to make on-camera flash look natural and three-dimensional to simplify your approach to church and reception lighting. As always, Ghionis will share some of his latest images and influential albums that guarantee to inspire, challenge and educate.

“Vulnerability, Authenticity, and Lessons Learned from a Viral Video”Ben Moon, Sponsored by Sony
Saturday, October 2410:15 a.m.12:15 p.m.
Creating content that is meaningful and authentic will resonate with both an audience and clients but requires a level of vulnerability and curiosity. Ben Moon will offer insights on the strategies and vulnerability involved in the production of the viral film Denali and how those lessons have carried forward today. Highlighting his involvement with a wide range of commercial clients during his 15-year career photographing adventure, music, lifestyle and portraiture, Moon will also teach you how to sustain your business and creativity amid a rapidly changing photo climate.

VIP Expo Pass – Limited Quantity
Attendees are encouraged to upgrade their experience at PhotoPlus with a VIP Expo Pass. In addition to a 3-day pass to PhotoPlus Expo, VIP Expo Pass holders will also get exclusive opportunities and privileges for the duration of the expo including priority admission and seating at all keynote presentations, admission to the Thursday night private PhotoPlus Bash at the exclusive 250 Fifth Ave. penthouse nightclub and lounge, instant badge pick-up at the VIP Customer Service Desk to allow for more time on the expo floor, and the Official PhotoPlus Expo VIP Bag packed with special promotions from a variety of exhibitors with over 100 containing a special Golden Ticket redeemable for special prizes valued up to $500.  Photo gear, gift cards, and other prizes from B&H Photo, Lomography, The International Center of Photography, Lucie Foundation, among others can be yours if you’re holding a Golden Ticket.

For more information and frequent updates, visit the PhotoPlus website, become a fan on Facebook, or follow PhotoPlus on Twitter.


About PDN PhotoPlus International Conference + Expo
Designed for professionals in the photographic and imaging industries as well as enthusiasts, PhotoPlus Expo showcases the latest advances in photography, digital imaging and filmmaking. Held annually at the Javits Convention Center, attendees have the opportunity to explore an inspiring array of photography and imaging products and services — all from the industry’s leading manufacturers. The show also offers seminars and intimate Photo Walks and Master Classes taught by world-renowned experts that focus on cutting-edge innovations and techniques.

SOURCE PDN PhotoPlus International Conference + Expo

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