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First Polaroid Waterproof Dual-View Camera and D-SLR Style ‘Bridge’ Product Part of Debut Lineup 

EDISON, N.J., Sept. 19, 2012 /PRNewswire/ — Consumer electronics manufacturer Sakar International today announced it will launch and distribute a new line of high-performance, Polaroid-branded digital still cameras this fall under an exclusive licensing agreement recently signed with the photo industry leader. Sakar will unveil the new products at Stand C008/D009 in Hall 5.2 at Photokina, the world’s premiere photography exposition and technology fair, September 18-23 in Cologne, Germany.

The new family of high-end products combines the legendary Polaroid image quality and optics technology with user-friendly features that make them ideally suited for the active consumer looking to capture and preserve great memories of their outdoor, sporting or casual adventures.

The products will debut in September at Walmart, Sears and Kmart stores,, Staples, Office Depot, BrandsMartUSA, Tiger Direct/Comp USA, Canadian Tire, hhgregg, QVC, HSN,,, and The products will also be made available in Europe, India, Greece, Cyprus, Turkey and Latin America.

“The Polaroid brand is synonymous with high-quality imaging products that are easy to use and that make recording life’s precious moments a snap,” said Sakar President Jeff Saka. “This is a great opportunity for us to leverage our broad distribution channels and expand our product portfolio with a very well-regarded brand and innovative product family.”

The first installment of Polaroid products to hit store shelves includes:

  • The Polaroid iF045, the first Polaroid waterproof, dual-view camera, makes it easy to snap great photos of you and your friends, without cutting off anyone’s head. Featuring front- and rear-facing LCD displays and a 5x digital zoom, the 14.1 megapixel iF045 is waterproof up to 10 feet. Available starting in September, the iF045 will sell for $99.99 suggested retail price.
  • The Polaroid iS2132 D-SLR style “bridge” camera combines the advanced features and high image quality of a digital SLR with the ease of a point-and-shoot. Featuring an ultra-wide angle 25mm lens with 21x enhanced definition optical zoom, the 16.1 megapixel iS2132 lets you take stunning panoramic pictures and record HD video with the touch of a button. Built-in pop up flash, face auto-exposure and blink detection ensure you get a great shot every time. The iS2132will carry a suggested retail price of $199.99 when it becomes available in September.
  • The Polaroid iS326 ultra-compact camera with 3x optical zoom makes it quick and easy to capture spectacular images and is ready to use right out the box. Featuring a Li-ion battery and a slim form factor, it’s the perfect camera for people on the go, at an extremely attractive suggested retail price of $79.99.

“Sakar’s deep industry experience, high-quality design and manufacturing process and established retail relationships will allow us to significantly grow the Polaroid brand footprint,” said Scott W. Hardy, president of Polaroid. “These new offerings will provide a full spectrum of affordable, high-quality camera options for virtually any user with the simplicity and quality consumers have come to expect from Polaroid.”

As part of the exclusive licensing deal, Sakar will also develop a line of Polaroid-branded digital video products that will also debut in North America and Latin America this year.

About Sakar International
Sakar International, Inc. is a leading provider of interactive consumer electronics. Since 1977, the privately held, family-owned company has evolved alongside technology – becoming a global leader in innovative electronics. Sakar is a licensing partner with over forty major entertainment brands and has maintained a diverse portfolio of product offerings, including: digital cameras and video recorders, along with camera, computer, audio, cellphone and gaming accessories. Sakar acquired the Vivitar brand in 2008 and has since launched a full line of photographic, optic and related accessories.

About The Polaroid Brand
Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology. The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories – thus was the introduction of the famous Polaroid Classic Border Logowhich is still recognized today as a true landmark of photography.

In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as 3D TVs, tablets, instant cameras and mobile printers, e-book readers, digital high-definition camcorders, waterproof digital cameras and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value that the brand has long stood. For more information, visit

Polaroid, Polaroid& Pixel, and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.


SOURCE Sakar International

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