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Relive and share summer adventures in 360-degree photos and videos with affordable Theta SC

WEST CALDWELL, N.J., June 26, 2017 /PRNewswire/ — Ricoh Imaging Americas Corp. today announced a new price of $199.95 for its Theta SC 360-degree camera. The price reduction, effective today, is designed to make the camera more accessible to a broader range of consumers and businesses that will benefit from its unique blend of advanced imaging capabilities and ease of use.

The Theta SC boasts a sleek design, which makes handheld shooting easy, and allows it to be carried in any pocket or purse. It is the ideal camera for capturing and sharing summer adventures, in full 360 degrees. Whether you are exploring in the wilderness, picnicking at a lake or enjoying a backyard barbeque, the Theta SC records images that playback on a smartphone, tablet or PC as a fully spherical view of the scene, allowing the viewer to see up, down and all around, as if they were there.

The market for 360-degree consumer cameras—which Ricoh pioneered in 2013 with its first Theta—has grown dramatically over the past year, fueled by an increasing interest in and expanding ecosystem around virtual reality (VR) content, viewed using VR headsets.

The Theta SC captures photos or videos in a single shot, and can be handheld with one-button operation or placed on a flat surface or tripod to be remotely controlled by an Android or iOS smartphone and the Theta S app. With Ricoh’s Theta family of smartphone apps, the resulting images and videos can be easily uploaded, viewed, edited and shared. The Theta SC delivers the same high level of image quality provided by the Ricoh Theta S—with a high-performance image sensor and large-aperture dual lenses—in a lightweight package. It captures 14-megapixel, high-resolution stills and records high-definition (HD) video clips up to five minutes in duration.

“We have always intended for the Theta SC to be a mass-market camera, introducing consumers to the magic of 360 spherical imaging,” said Kaz Eguchi, president, Ricoh Imaging Americas Corp. “Now that summer is here, we expect many families will be using it to capture their summer vacations in a new and exciting way.”

| Availability | 

The Ricoh Theta SC is available now at and retail outlets nationwide.

| About Ricoh Theta |

The Ricoh Theta series camera is the brainchild of Ricoh’s Visual Revolution or VR division, an organization that is focused on developing innovative consumer imaging technologies. The camera line’s combination of small size, high quality imagery and incredible functionality are a result of Ricoh’s many decades of experience in advanced imaging and optical technologies. The company has long been a leader in professional printers and copiers, and is known for its high-quality optics and optical components. A key achievement with the Theta series is an ultra-small twin-lens folded-optical system capable of capturing two wide-angle images and then marrying them into a single spherical image.

| About Ricoh Imaging Americas Corporation |

Ricoh Imaging Americas Corporation is a subsidiary of Ricoh Company Ltd., a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services.  Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions.

The company now known as Ricoh Imaging Americas Corporation was originally founded in 1919, under the name Asahi Optical Joint Stock Co. and launched its first SLR camera in the 1950s under the PENTAX name. Today, Ricoh Imaging Americas Corporation continues to produce the heritage-rich, award-winning line of PENTAX DSLR cameras, lenses and sport optics equipment as well as Ricoh’s offering of stylish and compact digital cameras, known for their wide-ranging, rich set of features.

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© 2017 Ricoh Imaging Americas Corporation. All rights reserved. All referenced product names are the trademarks of their respective companies.

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