Acquisition will extend global footprint and sector focus
LONDON–(BUSINESS WIRE)–Picsolve, the leading digital content creation and distribution partner for world-class visitor destinations, has today announced the acquisition of Freeze Frame – the entertainment venue and digital imaging company head-quartered in New York. Increasing Picsolve’s US footprint by 50%, this acquisition accelerates Picsolve’s continued geographic and sector expansion around the world. The deal follows an exceptional two years for Picsolve, with organic revenue growth increasing by 30%.
Picsolve, the leading digital content creation & distribution partner, has announced the acquisition of Freeze Frame
Building a Global Platform
The Freeze Frame acquisition is the latest step in Picsolve’s global expansion, allowing it to capitalise on new growth opportunities in the North American market, and beyond, and support the global ambitions of its customer base.
As part of the acquisition, 23 key visitor destinations operating photography-led consumer experiences in North America, including One World Observatory at One World Trade Centre, Central Park Zoo, three presidential libraries and seven Macy’s department stores, will seamlessly transition to the combined entity. Following Picsolve’s further international expansion this year, the combined roster of partners includes, among others, the Kennedy Space Center Visitor Complex in North America, Busan Air Cruise in South Korea and Little Big City Berlin in Germany.
As the two companies join together, world-class destinations will also benefit from an expanded technology portfolio, bringing together Picsolve’s digital imaging technology and Freeze Frame’s patented green screen high-definition video Experience Wall – which offers customers an immersive and seamless image capture experience. The acquisition signifies Picsolve’s continued dedication to providing seamless digital content experiences to an extensive number of global partners.
David Hockley, Interim CEO, Picsolve commented, “Freeze Frame has a long history of technological innovation, performance and continuous customer experience improvement within the digital imaging and content capture market. This acquisition marks the next step in Picsolve’s expansion and growth within the US, allowing us to build ground-breaking partnerships across the country in an exciting variety of sectors.”
With over 40 years’ experience, Freeze Frame’s Clifford David will now oversee the integration of both companies. Appointed as President of Picsolve for North America, Clifford will be strengthening an already exceptional management team with further unrivalled industry expertise.
Clifford David, President of Picsolve North America commented, “Picsolve has a legacy of building mutually beneficial partnerships that give world-class destinations that ‘must have’ ingredient to drive revenue and loyalty with visitors. This is a perfect fit for the company I founded in 1982 and there are many lessons we can learn from each other. I’m passionate about the success of this new company and will ensure we continue to prosper and reach new heights through the seamless integration of our two operations. I look forward to building a stronger, more innovative Picsolve in the coming months and for many years to come.”
With over 500 installations across the globe, Picsolve has been pioneering content capture solutions for the ‘travel and leisure’ and ‘media and entertainment’ industries for almost 25 years. As trusted partners in advanced digital technology for brands such as Merlin Entertainment and Dubai Parks and Resorts, Picsolve captures over 250 million amazing moments every year around the world, enabling people to enjoy and share their memories through both digital and print platforms. Picsolve provides an unrivalled guest experience with a flexible and future-proofed approach to collecting and sharing memories, offering a complete turn-key solution to guarantee a smooth-running operation.
Picsolve is backed by Eight Roads, the private investment arm of Fidelity International Limited (FIL). Eight Roads has been Picsolve’s main shareholder since 2008.