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Visual 1st Perspectives
February 19, 2020

New 2020 Photo Print Product Survey provides valuable insights for tackling major photo product industry challenges

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Photo output providers face three challenges: how to avoid margin-eating price discounts, how to be relevant to smartphone users, and how to attract new photo print product buyers.
While much can be speculated about the wisdom of various strategies to tackle these challenges, the new Suite 48 Analytics 2020 Photo Print Product Survey provides a range of data points that enable vendors to be more strategic about tackling these challenges.
The study differentiates between three categories of respondents: Those who have ordered photo products in the past 12 months, those who haven’t bought recently but have in the past, and those who have never bought photo products. Its findings clearly show that vendors should differentiate their strategies between these segments in order to achieve best results.
“One of the most insightful analyses we conducted with this survey is comparing the characteristics of first-time photo product buyers with those who have also ordered photo products in the past,” said Hans Hartman, author of the report.
“For instance, you often hear it said that hard to refuse price promos are the way to attract first-time photo product buyers, with the assumption that once these newcomers experience the benefits of photo print products, they’ll become loyal customers. In reality, we found that only 11% of the first-time photo product buyers selected their vendor because of their pricing, significantly less than existing photo product buyers.”
The Suite 48 Analytics 2020 Photo Print Product Survey was conducted among 1248 US respondentsaged 18 years or older who take at least 5 photos a month.
The study covers an array of questions, such as:
  • What types of photo products do the respondents or their partner order?
  • How many times per year do they order photo products?
  • Do they edit their photos before including them in photo products?
  • How do they select their photo product vendor?
  • How interested are they in various scenarios that might improve the photo product creation process and make it easier or faster to discover photo products and get them fulfilled? For instance, how interested would they be if they could subscribe to receiving a discounted photo product each month that’s automatically created from their camera roll?
A particular area of attention in the survey is the device (computer, smartphone, tablet, or kiosk) on which the respondents or their partner have ordered their most recent photo product, with questions such as:
  • How many respondents used any of these devices for placing their latest photo product order?
  • Why do respondents decide to use one device over another?
  • If they ordered photo products on their smartphone, did they do so through the vendor’s website or their app? And what made them choose the app over a website or v.v.?
The Suite 48 Analytics 2020 Photo Print Product Survey has 64 pages and includes 25 tables and 30 charts. For more info: https://www.suite48a.com/2020-photo-products
It has the following chapters:
  • Introduction
  • Executive summary
  • Recommendations
  • Photo product ordering history
  • Scenarios to trigger not recent buyers to order photo products
  • Photo product ordering behavior recent buyers
  • Devices for ordering photo print products
  • Scenarios to trigger recent buyers to buy more photo products
  • Addendum A. Segmentation Analysis
  • Addendum B. Verbatim comments to “other” answers
  • Addendum C. Age, Gender and Household
And a few more things…
PhotoSquared. Exposing user data. Wall décor photo print provider PhotoSquared stored its database without password on an AWS server, exposing 1M records dating from November 2016 to January 2020. The data included user photos, order records, receipts and shipping labels. The leak was fixed by PhotoSquared on February 14.
CEWE. Keeps on growing. CEWE’s preliminary 2019 results show a sales increase of 10.1%, to 714.9M euros, which exceeds the 2019 sales target in the range of 675M to 710M euros (turnover in 2018: 649.3M euros). Half of CEWE’s increase in turnover came from its core business of photofinishing, the other half came from its acquisitions of Cheerz and WhiteWall.
Canon. Going workflow. Less than two weeks after officially shutting down its Irista family cloud platform, Canon is launching another. So say hello to image.canon, which is less about storage and more about keeping your camera in sync with your PC, smartphone and partner cloud storage services, Google Photos and Adobe Creative Cloud. Not exactly a new idea, but the service does allow for uploading RAW files from WiFi-enabled Canon cameras to their cloud service, from where they could be synced to other devices.
Samsung. Going high-end. Samsung announced its new Galaxy S20, S20+ and S20 Ultra smartphones, and is going all out with its camera features. The S20 and S20+ have 64 MP telephoto sensors, versus 12 MP in previous Galaxy phones; the S20 Ultra has a 48 MP telephoto sensor and a 108 MP wide-angle sensor. And yes, they all support 5G and that Ultra baby sets you back a whopping $1399.
Xiaomi. Going high-end. Oh wait, there is more: another high-end smartphone that features a 108 MP camera just launched in China: the Mi 10 Pro uses Qualcomm’s new high-end Snapdragon 865 chipset. Here is DXO’s benchmark review resulting in the highest score of current smartphones (the new Samsung models haven’t been benchmarked yet).
Facebook. Going beyond social networking. Facebook launches Hobbi, a photo and video sharing app designed for documenting your personal projects and hobbies, such as gardening, cooking, arts & crafts, or home décor. Interestingly, there’s not a social networking component to the app beyond being able to create video highlight reels you could share externally with friends about your hobbies or personal projects.
Zyl. Renewed app. After 4 years of research and 3 patents filed in the US, France-based Zyl launches a brand new version of its AI-based photo memory app, which automatically selects a single photo a day to relive as a meaningful memory.
Sony. Courting developers. Sony announces the release of a new software development kit (SDK) that enables third party developers and integrators to access control of Sony cameras. With the new SDK, key camera controls and still image data captured will be available for remote access, including adjustment of camera settings, shutter release and live view monitoring.
Google. Switching aspect ratios. One of the features that got me excited about Quibi, the new video streaming service for smartphones, was their double aspect ratio feature. Since not everyone has the resources to shoot each video twice, Google AI developed a new open-source framework for a tool called “AutoFlipto make horizontal or vertical video automatically look good.
Visual 1st 2020. Save the date: Oct. 14-15 in San Francisco.
Best,
Hans Hartman
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