By Sara Guaglione, Staff Writer, Media Post, January 22, 2016
National Geographic Partners, a combination of National Geographic’s television channels and other media and consumer-oriented assets owned by 21st Century Fox, named Claudia Malley chief marketing and brand officer. John Campbell has also been appointed senior vice president, global media.
Malley will report to Declan Moore, National Geographic Partners CEO.
Malley will head brand marketing, membership and market research. She was previously executive vice president, global corporate partnerships of National Geographic Society.
Moore stated that he has confidence in Malley’s “ability to extend our reach and boost our brand power,” as well as her potential to connect consumers and commercial partners in “innovative and engaging ways.”
She joined National Geographic in 2003 as associate publisher ofNational Geographic magazine. She began her career at WNET/PBS NY and was also publisher of Runner’s World magazine from 1999 to 2003.
Campbell will oversee advertising, revenue and partnership opportunities across all of National Geographic’s print, digital and social platforms and events, including National Geographic,National Geographic Traveler, National Geographic Kids andnationalgeographic.com. He will report to COO Ward Platt.
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