In Research, White Paper

With a range of visual storytelling innovations coming to market, all the way from AI-powered multi-media slideshows to VR, we should remember: we are not in the photo business, we are in the rich-media expression business.

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MOBILE PHOTO CONNECT 2016 – RECAP

With a range of visual storytelling innovations coming to market, all the way from AI-powered multi-media slideshows to VR, we should remember: we are not in the photo business, we are in the rich-media expression business. As at some point photos might no longer be the key media type that consumers use to store or share their visual memories, our industry’s success should not be dependent on photos alone. We should not replicate the mistakes railroads made when failing to realize they were in the transportation business rather than the railroads business.

  • Today, immediacy is one of the most important drivers of photo capture, creation, and sharing. Immediacy is key to spur-of-the-moment smartphone photo capture, anytime sharing, real-time 360 photo stitching, smartphone-based photo and video editing, rich-media visual story creation, and instantaneous print product ordering.
  • Photo and app engagement is key – from getting initial traction with your photo app all the way to successfully monetizing your app through ads, in-app purchasing (IAP), brand sponsorships or print products.

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