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August 19, 2020 09:00 AM Eastern Daylight Time

EDEN PRAIRIE, Minn.–(BUSINESS WIRE)–Lifetouch, the professional photography company of choice for schools and families, today announced that it is a recipient of the National School Board Association’s first-ever Champion for Public Education designation for standing with public schools during the COVID-19 crisis and beyond.

This year, as schools across the country closed their classrooms and were negatively impacted by the COVID-19 pandemic, Lifetouch continued to support more than 50,000 National School Board Association school leaders with photography through its partnership. In recognition of the company’s continued support of public education, even during challenging times, the National School Board Association is honoring Lifetouch with its first-ever Champion for Public Education designation.

“We are happy to recognize the sponsors who continue to invest in the vital work we do to help advance equitable learning opportunities for our nation’s public schoolchildren,” said National School Boards Association Executive Director & CEO Anna Maria Chávez. “Amid the challenges of this pandemic, we are particularly grateful for the meaningful support of our sponsors.”

“Now more than ever, it’s critical to invest in the organizations that are facilitating ongoing learning, care and support for our children across the country,” said Greg Hintz, president of Lifetouch. “Lifetouch has been capturing and preserving precious school memories for families for more than 84 years, and we are incredibly grateful to our educational partners for sharing in this mission.”

Lifetouch is also proud to renew its commitment to the National Center for Missing and Exploited Children. For the 11th year, Lifetouch is participating in the SmileSafe™ program to help keep our children safe. Using recent images from Lifetouch picture day, the company provides SmileSafe™ photo ID cards as a free service to its schools’ families. In the distressing event of a missing child, Lifetouch rapidly provides law enforcement a current photograph – the most valuable tool when a child goes missing.

The company continues to partner with the following national and state school-based organizations, including:

  • American Association of School Administrators (AASA)
  • National Association of Elementary School Principals (NAESP)
  • National Association of Secondary School Principals (NASSP)
  • National Parent Teacher Association (NPTA)
  • National Catholic Education Association (NCEA)
  • Evangelical Lutheran Education Association (ELEA)
  • U.S. Department of Education: National Blue Ribbon Schools Program
  • California Association of Directors of Activities (CADA)
  • Texas Elementary Principals and Supervisors Association (TEPSA)

Lifetouch also retains current exclusive and preferred photography partnerships with the largest providers in the Preschool industry.

About Lifetouch.

For more than 84 years, Lifetouch has been the professional photography company of choice for schools and families. Headquartered in Eden Prairie, MN., the enterprise is organized around four primary business lines operating in local communities across North America.

Built on the tradition of “Picture Day,” Lifetouch captures smiling faces from preschool through college graduation, as well as sports, special events, senior portraits, and yearbooks; and also serves customers in JCPenney Portraits and Church communities.

Lifetouch is also proud to be a part of the Shutterfly family of brands.

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