Valhalla, New York – January 23, 2020 – FUJIFILM North America Corporation is pleased to announce FUJIFILM Corporation’s launch of its “FUJIFILM X-T200” (hereinafter “X-T200”) mirrorless digital camera.
The X-T200 provides content creators of all levels with a new, light-weight and compact mirrorless camera body that features a newly designed EVF, quick face detection AF, anda new sensor and processor combination that can create 24.2MP stills at 8 FPS andrecord 4K UHD video at 30fps.
An ideal camera for creative individuals who want to make high-quality imagery anywhere, the X-T200’s HDR functions for still and video make this easier in high-contrast environments. It can also record Full-HD 120p video, making it a great tool to use for scenes needing super slow motion. Additionally, the new Digital Gimbal Function can now be used to smoothly record video in-camera by mitigating camera shake through new gyro sensors in the camera body. This enhances image quality even further beyond what normal Smartphones can provide comparatively.
Incredible Image Quality for any Situation
X-T200 combines innovation, design, and technology to provide image makers of all levels with a complete solution to unlock limitless creative possibilities. Weighing 13.05oz (370g), X-T200 is about 2.82oz (80g) lighter than its predecessor (the X-T100) and is equipped with a new vari-angle touch-screen, a high-speed APS-C 24.2 Megapixel CMOS sensor which uses copper wiring for optimal performance, and an intuitive user interface that provides professional quality with the ease and familiarity of a Smartphone. Able to process data 3.5 times faster than the X-T100, rolling shutter is reduced with the X-T200, while AF performance in the X-T200 is dramatically enhanced through the use of phase detection autofocus pixels across the sensor.
Touch Your Way to the Perfect Image
X-T200 is equipped with a vari-angle 3.5-inch, 16:9 Aspect Ratio widescreen LCD touch-screen that can be opened and closed between 0 to 180 degrees and rotated between -90 to +180 degrees. It also provides an intuitive and responsive control over the camera’s features and functionality and can be used to adjust a variety of settings, like brightness, background blur, film simulation effects, and image aspect ratios.
Focus on the Faces and the Moment
The use of on-sensor phase detection pixels across the sensor and a new AF algorithm means focus can be achieved quickly and in a variety of conditions. The updated Face/Eye Detection AF makes focusing on individuals or groups of people quick and easy. This is even possible when the camera’s LCD monitor is flipped out and you want to take a selfie. Automated functions, like Main Subject Recognition, allow the camera to be set to recognize and track a main subject within the frame. These features, combined with a burst mode of 8fps, allow you to see, frame, and make images of those important moments with those important people.
Legendary Color Science
Fujifilm’s history in color science has given it world renowned status among image-makers across the world. With over 85 years of experience in the industry, Fujifilm has been responsible for some of the most iconic photographic films in history and this exceptional knowledge has been poured into the 11 digital film simulation modes installed into X-T200. Images made with these film simulations carry the look and feel of the actual films that inspired them, which are a great building block to sparking creativity in image-making. In addition, 20 advanced filters, which includes the new, “Clear Filter”, give even more creative possibilities to image-makers as they seek to express themselves artistically.
When Stills Just Aren’t Enough
The new Electronic Stabilization and HDR Video modes, along with the X-T200’s basic internal editing functions, helps X-T200 do more than just produce beautiful 4K Video– it ensures that videos are stable, crisp, and properly trimmed so they can be easily shared with family and friends. A gyro sensor sits at the heart of the new Electronic Stabilization Mode and assists in reducing the effects of camera shake when recording video footage. The new HDR Video function makes recording footage in high contrast situations much easier and more practical, while its in-camera video editing functions allow for clips to be trimmed and right-sized before they are shared. This means creators can share the perfect section of a super-slow motion clip or the best part of their 4K footage right from the camera to their Smartphone without ever needing to open a computer!
Pick Your Favorite Color and add a Fast Prime Lens
X-T200 will be available as a standalone body and as a kit with the XC15-45mmF3.5-5.6 OIS PZ Lens in three colors (Silver, Dark Silver, and Champagne).
For those interested in expanding their X-T200 tool kit, the new FUJINON XC35mmF2 lens gives an equivalent to 52mm field of view on 35mm format. Weighing just 130g and measuring 46.5mm in length, this new prime lens has nine elements, including two aspherical lens elements in six groups, which work to produce sharp and crisp images with creamy bokeh. AF operation is quick and near silent thanks to the use of an internal focus system and a stepping motor, which is used to drive the focusing elements quickly and accurately.
X-T200 is expected to be available for sale in late February 2020 at manufacturer’s suggested retail pricing as follows:
-X-T200 camera body only: $699.95 USD ($899.99 CAD)
-X-T200 kit including camera body and XC15-45mm45mmF3.5-5.6 OIS PZ lens: $799.95 ($1,049.99 CAD)
-XC35mmF2 lens: $199 USD ($259.99 CAD)
For more information, please visit https://fujifilm-x.com/en-us/products/cameras/x-t200/ and https://fujifilm-x.com/en-us/products/lenses/xc35mmf2/.
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FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2019, the company had global revenues of $22 billion, at an exchange rate of 111 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.
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