Photography has never been more affordable, accessible and ubiquitous ~ creating new challenges for our entire industry.

• How do photographer’s translate creative talent into profitable services?
• How do providers change perceptions and habits to create automated and integrated workflows for saving, sharing, and retrieving important visual content?

To dive deeper into the opportunities and issues facing the photo imaging industry today, PMAI gathered luminaries and leaders at InnovationNow 2015, a flagship conference designed to foster connections, inspire collaboration, and explore ideas for strengthening and growing the industry, with a focus on the consumer experience, industry interoperability, and the power of pictures.

Key Takeaways

• Exciting new chapters are being written for the photo industry every day, connecting the business of photography to emerging technological and behavioral transformations, expanding the universe of opportunity for all.

• Innovators and entrepreneurs are establishing exciting new imaging business opportunities. All participants in the photo industry ecosystem must work collectively to anticipate and nimbly welcome the next wave of innovations.

• A dynamic photo-industry focused trade organization  like PMAI is essential to foster productive exchange of ideas and opportunities, and to develop pragmatic solutions to preserve photo legacies and expand ways to share, save, and retrieve images for future generations.