By Jennifer Kruger – PMA Newsline
InfoTrends, Weymouth, Mass., projects the worldwide digital camera market will grow to 142 million units by 2015. Low household penetration in emerging markets combined with greater availability and lower prices for digital cameras will be the primary drivers for long term growth in unit sales, with China expected to achieve particularly notable growth through 2015.
Mette Eriksen, director of InfoTrends’ Digital Photography Service, states, “All vendors need to have their strategies in place for emerging markets. Those players that have a sound understanding of how emerging markets behave will be the volume winners.”