In Apps, News



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Getty Images is steadily expanding its portfolio of mobile apps with the recent launch of Stream for iOS.

The free app – its first aimed at consumers – lets you easily explore the firm’s massive image library and comes with functionality allowing you to embed selected photos in a blog or some such website, or post them to various social media services.

Getty brought the same functionality to its iStock photo app in July after a move four months earlier that made its database of millions of images freely available for non-commercial use. The Stream app is its latest move to push its embedded model in front of more users in an effort to get more of its images posted online, which, through methods such as incorporated ads, could help to generate more revenue for Getty down the road.

The new app features easy-to-navigate curated photo streams covering a variety of categories that include news, sport, entertainment and archived material, and a search function offering access to the media firm’s editorial, archived and creative design images via customized streams.

Related: Getty offers Web users millions of photos for free

In addition, you can play slideshows of any stream – as well as search results – on any Apple mobile device, including Apple TV.

Sharing images directly to social media services such as Facebook and Twitter can be done via a few taps, while publishing them on a blog or webpage – which is Getty’s main goal – is a simple matter of copying and pasting the photo’s embed code.

Finally, customized alerts ensure you’ll be notified when new images are added, allowing you to see the very latest content that lands on the site.

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