World leader in visual communication introduces new service, aimed at helping brands cut through the clutter in today’s digital proliferation
LOS ANGELES, June 4, 2018 /PRNewswire/ — Getty Images, a world leader in visual communications, has today announced the launch of a breakthrough commissioned content and strategy service, STUDIO, dedicated to bringing authentic brand storytelling to life. STUDIO will serve as a full-service production agency, merging the media giant’s leading assignment and commissioned content services, with over 22 years in visual storytelling, to deliver impactful experiences for its global network of over one million strategic partners and customers.
In today’s digital revolution, brands are increasingly required to create content that stands out, searching for an editorial voice to tell impactful stories. STUDIO connects brands with Getty Images’ unrivalled access, global distribution and reach, as well as a network of the world’s foremost photography and videography talent – taking customers’ messages from the biggest stages to the smallest mobile screens, and beyond. Services include video, event photography, social-first content, commercial assignments, portrait studios, talent integration, media partnerships, full service production, immersive media, worldwide distribution, content strategy and visual intelligence.
“In an ever-evolving and busy digital landscape, the STUDIO team tailors packages to ensure that our partners achieve their objectives, whether the goal be to shift brand perception, heighten awareness or create branded content,” said Getty Images Vice President of Global Entertainment, Kirstin Benson.
“We are thrilled to offer unprecedented access to Getty Images’ team of visual experts and complete suite of capabilities that encompass imagery trend reporting, photo and video assignments, commercial production, social media strategy and creation, data and insights, and much more.”
In addition and supplementary to Getty Images’ Custom Content offering which launched last year, STUDIO rounds out Getty Images’ comprehensive offering and further strengthens its leading position as the only media business that provides end-to-end content solutions for customers across virtually every vertical, including luxury brands, sports leagues, technology, packaged goods, automotive, and more.
About Getty Images:
Getty Images is one of the most trusted and esteemed sources of visual content in the world, with over 300 million assets including photos, videos, and music, available through its industry-leading sites www.gettyimages.com and www.istock.com. The Getty Images website serves creative, business and media customers in nearly every country in the world and is the first place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with over 240,000 contributors and hundreds of image partners to provide comprehensive coverage of more than 160,000 news, sport and entertainment events each year, impactful creative imagery to communicate any commercial concept and the world’s deepest digital archive of historic photography.
Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of still and moving imagery in communication and business, and enabling creative ideas to come to life. For company news and announcements, visit our Press Room, and for the stories and inspiration behind our content, visit Stories & Trends. Find Getty Images on Facebook, Twitter, Instagram, LinkedIn, Pinterest and Tumblr, or download the Getty Images app where you can explore, save and share the world’s best imagery.
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