Valhalla, N.Y., February 25, 2020 – FUJIFILM North America Corporation is pleased to announce the launch of INSTAX® Mini 11 (Mini 11), the latest innovation in its long line of popular INSTAX instant cameras and Smartphone printers.
The INSTAX® Mini 11 has been designed for optimal portability along with a fresh, trendy look. Available in five new colors, the Mini 11 boasts the following new features and benefits:
Automatic Exposure function for better pictures day or night
The “Automatic Exposure” function automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to the condition. It allows even novice INSTAX® users to take photos that are automatically properly exposed regardless of conditions, producing high-quality instant photo prints on the spot.
Selfie Mode for quick and easy selfies
Users can activate the Selfie Mode, perfect for taking selfies and close-up shots, by simply pulling out the front end edge of the lens after powering the camera on. This makes it super easy to take selfies and close-up pictures.
Custom, interchangeable shutter buttons for style and personalization
The Mini 11comes with two replaceable and stylish shutter button stickers; a fun and easy way to change the button’s look and to personalize the camera.
Updated design with attention to detail
Mini 11’s rounder, softer, modern look is a direct homage to its Mini 9 predecessor. Contrasting design elements on the Mini 11 are achieved by using a different material around the lens from the rest of the camera body. The Mini 11 is available in five pastel, pale-tone colors – Blush Pink, Sky Blue, Charcoal Gray, Ice White, and Lilac Purple.
Also accompanying the launch of this exciting new instant camera are two new INSTAX instant film varieties; INSTAX® Mini Blue Marble film and INSTAX® Square White Marble film. Both have marble-patterned print frames transforming everyday photos into unique, fun keepsakes.
Fujifilm’s INSTAX® Mini 11 instant camera will be available at a manufacturer’s suggested retail price of $69.95 USD ($89.99 CDN) and is expected to be available for purchase mid-March, 2020. For more information about the INSTAX Mini 11, visit https://www.fujifilmusa.com/products/instax/cameras/instax_mini_11/index.html.
For Information Specifically About the FUJIFILM North America Corporation, Imaging Division
About FUJIFILM North America Corporation
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: instant cameras and film, photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry, including offset plates and supplies, digital printing equipment and large format printers and ink. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial Division and Corporate New Business Development Division deliver products derived from Fujifilm’s core technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2019, the company had global revenues of $22 billion, at an exchange rate of 111 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.
FUJIFILM, INSTAX and INSTAX SQUARE are trademarks of FUJIFILM Corporation and its affiliates.