Valhalla, N.Y., September 25, 2018 – FUJIFILM North America Corporation today unveiled the latest development of the G Mount Lens Roadmap for the GFX system of medium format mirrorless cameras. The latest roadmap adds the new FUJINON GF100-200mmF5.6 R LM OIS WR telephoto zoom lens, GF50mmF3.5 R LM WR compact prime lens and GF45-100mmF4 R LM OIS WR mid telephoto zoom lens. With the addition of these lenses, the GF lens lineup includes a total of eleven lenses covering focal lengths from 23 to 350mm (equivalent to 18-277mm in the 35mm format), to support a wide range of shooting scenarios and photographer needs.
The new GF100-200mmF5.6 R LM OIS WR is a telephoto zoom lens with a focal length range of 100mm to 200mm (equivalent to 79-158mm in the 35mm film format). This lens can be used with the existing GF1.4X TC WR teleconverter to cover a focal length range of 140mm to 280mm (equivalent to 111-221mm in the 35mm film format). The smallest and lightest lens in the GF lineup, the GF50mmF3.5 R LM WR has a focal length of 50mm (equivalent to 40mm in the 35mm film format). When used with the new FUJIFILM GFX 50R, this lens is a highly portable and compact addition to the medium format digital camera system. The new GF45-100mmF4 R LM OIS WR is a versatile zoom lens that covers a focal length range equivalent to 36mm to 79mm in the 35mm film format, perfect for portraiture and snapshots.
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FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: instant cameras and film, photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry, including offset plates and supplies, digital printing equipment and large format printers and ink. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial Division and Corporate New Business Development Division deliver products derived from Fujifilm core technologies. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings innovative solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies derived from photographic film. Its proprietary core technologies contribute to the fields of healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2018, the company had global revenues of $23.0 billion, at an exchange rate of 106 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.
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