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New Analog, Square Format Instant Camera To Complement the INSTAX® Instant Print Product Line Up

Valhalla, N.Y. – FUJIFILM North America Corporation (Fujifilm) is pleased to announce the launch of its INSTAX SQUARE SQ1™ instant camera. This new addition is an analog instant print camera that creates INSTAX SQUARE format instant prints at 1.5 times the size of its INSTAX Mini counterparts. Using INSTAX SQUARE instant film, the INSTAX SQUARE SQ1 offers a minimalist, user-friendly square design and key features include Automatic Exposure and One-Touch Selfie Mode.

“INSTAX SQUARE SQ1 combines everything our users love about the INSTAX Mini’s cool, modern style and functionality with the larger, vibrant output of our square format instant print film,” said Manny Almeida, President, Imaging Division, FUJIFILM North America Corporation. “We’re confident that INSTAX SQUARE SQ1 will fit right in with our creative, expressive user base and allow them to create compelling, new instant prints.”

INSTAX SQUARE SQ1 Features:

Automatic Exposure 
This function automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to lighting conditions. “It allows even novice INSTAX users to take photos that are automatically properly exposed regardless of conditions, producing incredibly clear and vibrant instant prints on the spot,” Almeida continued.

One-Touch Selfie Mode
Along with its built-in selfie mirror, INSTAX SQUARE SQ1’s One-Touch Selfie mode is designed specifically for selfies and close-up shots, setting the best focus and exposure for the shot by simply rotating the lens from ‘On’ to ‘Selfie’ mode.
“With the new INSTAX SQUARE SQ1, you bring the romance of film back into the day where the results are instant, and the memories are tangible,” said LA-based photographer, skateboarder, and creator Sierra Prescott. “I like that it’s compact enough that I can take it anywhere, durable enough to toss in my backpack. And with the new, twisty selfie mode, wide enough to fit more of what I love in the frame. You get a fully developed, large square print in 90 seconds and a deep vibrant color that I just love. It’s simple to use and a rad addition to every hang.”

New INSTAX SQUARE instant film options
Also accompanying the launch of INSTAX SQUARE SQ1 are two new INSTAX SQUARE instant film varieties:  INSTAX SQUARE Rainbow instant film and INSTAX SQUARE Monochrome instant film.  These unique, new instant film products have been designed to allow INSTAX SQUARE SQ1 users to add even more creativity to their images.

INSTAX SQUARE SQ1 will be available in Terracotta Orange, Glacier Blue, and Chalk White in mid-October 2020 (late September in Canada), at an MSRP of $119.95 USD and $159.99 CDN.

INSTAX SQUARE Rainbow instant film and INSTAX SQUARE Monochrome instant film (each of which will be offered in 10-sheet packs) will be available mid-October 2020 at an MSRP of $14.99 USD, and $14.99 CDN for INSTAX SQUARE Monochrome/$15.99 for INSTAX SQUARE Rainbow.

For more information, visit https://www.instaxus.com/instax-products/instax-square-sq1/

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAX™ line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada.

For more information, please visit www.fujifilm.com/us/en, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to like Fujifilm on Facebook.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2020, the company had global revenues of $21 billion, at an exchange rate of 109 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com

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FUJIFILM, INSTAX, INSTAX SQUARE and INSTAX SQUARE SQ1 are trademarks of FUJIFILM Corporation and its affiliates.
© 2020 FUJIFILM North America Corporation.  All rights reserved.

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