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Focuses pop-up flash for lighting subjects at a distance; hot shoe mounted device fits seamlessly on most Canon APS-C and Nikon DX sensor DSLR cameras.

Watsonville, California (PRWEB) September 11, 2013

ExpoImaging, Inc., designers of innovative camera accessories for the photographic market, today introduced the patent pending Rogue Safari Pop-Up Flash Booster, a unique attachment for DSLR cameras that concentrates light from the pop-up flash for photographing subjects at a distance. Optimized for use with telephoto zoom lenses that are 100mm and longer, the Rogue Safari focuses up to 8x more light (an improvement of up to 3 f/stops) on a subject than a DSLR’s unassisted pop-up flash, and up to 12x more than ambient light.

“Every photographer can think of a time when there just wasn’t enough light to get the shot they wanted, particularly at distances greater than 20-30 feet where the pop-up flash by itself simply isn’t powerful enough,” said Erik Sowder, CEO of ExpoImaging, Inc. “Using the Rogue Safari Pop-Up Flash Booster, it’s possible to light a subject at significantly greater distances, in some cases as far as 60-70 feet away. That extra light can make the difference between a sharp image with good color, and a dark, underexposed missed opportunity.”

The Rogue Safari is optimized to work with telephoto zoom lenses (100mm and longer) on most modern Canon APS-C or Nikon DX sensor cameras. The optically engineered lens captures light from the pop-up flash and narrowly focuses it for lighting more distant subjects, providing photographers of every skill level with increased flexibility to shoot in the most challenging lighting conditions.

“If you’re an avid weekend photographer shooting your kids’ soccer games, or you want to make sure to capture those vacation memories, you’ll be amazed at the amount of light you get from your pop-up flash with the Rogue Safari,” said Sowder. “The Rogue Safari puts out nearly as much light as a $500 accessory flash, except the Safari sells for just $35. At just 2 ounces (55 grams) the Rogue Safari is lightweight and simple to use, and it doesn’t require any batteries,” said Sowder.

With a flowing design aesthetic, the Rogue Safari looks like part of the camera. It is built to withstand the rigors of travel photography with the lens and body molded from rugged, impact resistant polycarbonate materials.

Pricing and Availability

The Rogue Safari Pop-Up Flash Booster is available now through ExpoImaging’s distribution partners worldwide, or online at Rogue Safari retails for $34.95.

While the Rogue Safari Pop-Up Flash Booster is compatible with the vast majority of modern DSLR cameras, some older model DSLRs will not accommodate the Safari; owners of models launched before 2007 are encouraged to check the product compatibility chart here:

About Rogue Photographic Design

Created by ExpoImaging, Rogue Photographic Design is an expanding line of innovative lighting equipment for photographers. From pop-up flash modifiers for enthusiastic amateurs to speed light modifiers for professionals, these versatile new lighting tools include: Rogue Safari, Rogue FlashBenders, Rogue Diffusion Panels, Rogue Flash Grid, and Rogue Flash Gels.

More information about offerings from Rogue Photographic Design is available at

About ExpoImaging, Inc.

ExpoImaging, Inc. designs, manufactures, markets and distributes innovative camera accessories to the photographic market. ExpoImaging is the pioneer in white balance filters and manufactures ExpoDisc White Balance Filters, and Rogue Photographic Design products. These unique products are available at select photography dealers worldwide or online at

Canon and Nikon are trademarks of Canon and Nikon respectively.

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