PATCHOGUE, N.Y., Jan. 23, 2019 /PRNewswire/ — As part of a continuing effort to teach companies how to maximize their impact on social media, digital marketing agency, fishbat, shares three benefits of using high-quality images on your social channels.
These days it has become harder than ever for companies to capture the attention of savvy social media users. Social media platforms are saturated with businesses competing for the spotlight. Consumers, despite being more connected than ever before, are constantly bombarded with distractions, which is bad news when trying to obtain new customers.
The good news is that there are several proven strategies that can cut through the social media clutter and grab the attention of your target customers. Among them is the smart utilization of high-quality images in your social media channels. Read on for three benefits of incorporating high-quality images in your social marketing strategy.
A modern update on the proverb, “A picture is worth a thousand words,” can sound something like: “A picture is worth a thousand likes, shares, comments and follows.” Including relevant, high-quality images in your social media posts increases the likelihood that users will engage with your content, which is ultimately the goal of a successful social marketing strategy.
Here are a few tips on selecting and sourcing the right kind of images to boost social engagement:
- Consider your audience when choosing images worth sharing. They should be relevant to your brand and speak to your target audience’s interests.
- Look to stock photography sites for high-quality images, but conduct research first. Many stock photography websites offer affordable monthly subscriptions for your brand to take advantage of. If your brand’s budget doesn’t have room for a paid stock photography service, there are free alternative sites that only ask that you attribute the images you use to the photographer.
- Smartphone cameras have come a long way in terms of their ability to produce high-quality photographs. Consider using original images from images you took or that your brand has commissioned. This can include anything from photos of a home listing for real estate agents to pictures of new menu items for restaurants. Be creative, your followers will appreciate it!
- High-quality images can include visual media other than photographs. Infographics can provide key information in a memorable, visually appealing way. Memes are a great way to add content that is fun, engaging and shareable. Think outside of the box and get creative
Reinforce Brand Messaging
High-quality content, such as photographs and infographics, help reinforce your brand’s messaging to target audiences. Pairing your message with a related image can help increase a user’s ability to retain your brand’s core messaging over a longer period time than text alone. Most social media platforms were designed for image sharing – take advantage of it and strengthen your brand’s message to its target demographics.
Create a Brand Identity
Social media platforms are visual experiences by their very nature. By utilizing similar images, colors and logos across a variety of social media channels, users will come to associate you with a particular brand identity that you get to create. Maintaining consistency in the types of high-quality images that you share with your followers is vital in cultivating a strong brand identity on social media.
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.