Company announces agreement to produce puzzles with iconic, sharp imagery of photo brand
ROCHESTER, N.Y. and RANDOLPH, N.J., Sept. 25, 2017 /PRNewswire/ — Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and school supply products, announced today a strategic brand licensing agreement with Eastman Kodak Company to produce and distribute puzzles in the U.S. The puzzles will feature beautiful photo imagery and be available in various size piece counts from 100 to 2000.
“Cra-Z-Art is very excited to be partnering with Kodak to produce high quality puzzles with rich, sharp imagery, representative of the iconic brand. Kodak is a name that resonates with the core purchaser of puzzles and with our acquisition of Lafayette Puzzle Factory last year, we are well equipped to make this line a huge success,” said Cra-Z-Art Chairman, Lawrence Rosen.
Last year, Cra-Z-Art entered the puzzle category with the strategic acquisition of Lafayette Puzzle Factory, a leading manufacturer of artfully designed puzzles in the United States with offices in Indiana and Hong Kong. Established in 2008, they saw double-digit sales increases over the last few years. The deal provided Cra-Z-Art exposure in a rapidly growing toy segment. In fact, puzzles and games were one of the fastest growing categories last year, increasing by 18 percent per the NPD market research group.
“This partnership with Cra-Z-Art exemplifies Kodak’s strategy to develop products that bring out the creative person in everybody,” said Joel Satin, Director of Brand Licensing, Kodak. “It’s also a wonderful celebration of our rich history in imaging.”
Cra-Z-Art’s Kodak puzzles will be proudly manufactured in the USA and are expected to be available at major retailers this fall.
CRA-Z-ART, based in Randolph, NJ, offers original, creative, exciting and trendy activity, toy, art and stationery products. The CRA-Z-ART management team has over 120 years of experience in creating, manufacturing and marketing stationery and activities products. At CRA-Z-ART we clearly, understand the needs of the retailer and the desires of our consumers. We make it a point daily to be….Always creative! To learn more, please visit www.cra-z-art.com.
Kodak is a technology company focused on imaging. We provide – directly and through partnerships with other innovative companies – hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, entertainment and commercial films, and consumer products markets. With our world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is helping customers around the globe to sustainably grow their own businesses and enjoy their lives. For additional information on Kodak, visit us at kodak.com, follow us on Twitter @Kodak, or like us on Facebook at Kodak.