Veteran editor to put Getty Images in the hearts and minds of consumers
New York – 6 November 2017: Getty Images, a world leader in visual communications, today announced that Bill Shapiro will join the company as Editor and VP of Consumer Media. Based in New York, Shapiro will be responsible for establishing Getty Images as a leading consumer image destination on the web, leveraging the company’s 20-year legacy of stunning imagery, excellence in search engine optimization and best-in-class technology.
The appointment marks another step in support of the company’s strategy to extend its core B2B licensing business and establish new opportunities within the consumer market. Shapiro will have editorial oversight of Getty Images’ consumer platform, and will be responsible for delivering big-impact stories to the 97 per cent of visitors to gettyimages.com that come to admire, share and engage with the world’s best imagery.
“I am thrilled that Bill is joining us as our new Managing Editor for our Consumer Division,” said Dawn Airey, CEO, Getty Images. “Bill has unparalleled experience of building preeminent editorial destinations. Combine that with his passion for imagery and brilliance as a wordsmith, and I know we have someone who will drive our early consumer content to a worldwide audience who will be surprised, delighted and engaged with imagery that moves the world”.
Bill Shapiro, Editor and VP of Consumer Media, Getty Images, said: “I’m excited and honored to join such an iconic media brand as Getty Images and look forward to helping the brand position itself to more deeply engage and connect with consumers. I’m thrilled to bring both my creative and business expertise – as well as my love of photography — to this role, helping the brand refine its consumer strategy; finding new ways into the hearts and minds of consumers.”
Shapiro joins from Fast Company magazine where he served as Director for Editorial and New Business Enterprises. Before that, Shapiro spent 18 years at Time Inc. where he had a diverse career including as the editor of LIFE magazine, and as the founding editor of LIFE.com. He has worked in senior editorial positions in the magazine business for twenty years, is a curator of fine-art photography and an established author.