Stop for a moment and think about the question before looking at the graph below: What single change to the discovery or fulfillment of photo print products could do most to grow the business?
- Being able to see printed product samples in person at a retail store?
- Being able to get the photo products faster through same-day delivery or pickup at a nearby store within 1 hour after you place your order?
- Having easier ways to discover what types of innovative photo products exist these days?
- Automatically receiving each month a photo product created from your camera roll, based on a subscription price that’s 70% off from individual orders?
- Or something else?
- Or is there nothing that would tilt the balance?
In our recently published 2020 Photo Print Product Survey we asked variations of this question to respondents whose households have ordered photo print products in the last 12 months (“would they order more photo print products if any of these discovery of fulfillment improvements were to be put in place?”), as well as to respondents who had experience ordering photo products in the past but hadn’t placed any orders in the last 12 months (“would they consider ordering photo products again if…?”). Finally, we also asked kiosk users why they used kiosks over other photo printing ordering methods. [Note: our study also reports on interest in potential photo print product creation improvements.]
The short answer: most respondents believe the most important factor for their household to order (more or again) photo products is speed, i.e. faster print production, shipping or pickup time. Having the end product in their hands sooner is significantly more desired by customers than any other potential discovery or fulfillment improvement.
Here are the findings for respondents in households who have ordered photo products in the last 12 months, in terms of their inclination to order more photo products in the future:
We found similar results, with turnaround speed being the most important, for past photo print product buyers whose household has not ordered anything in the last 12 months as well as for those who did use photo kiosks in the last 12 months.
Our take: As we’ve seen before with the success of Amazon Prime (2-day guaranteed turnaround, now moving towards 1-day), consumers place great value on getting their products fast. Companies who can establish a similar competitive advantage in our market will be in an excellent position to become the photo product vendor of choice for many consumers.
The Suite 48 Analytics 2020 Photo Print Product Survey has 64 pages and includes 25 tables and 30 charts.
It has the following chapters:
- Executive summary
- Photo product ordering history
- Scenarios to trigger not recent buyers to order photo products
- Photo product ordering behavior recent buyers
- Devices for ordering photo print products
- Scenarios to trigger recent buyers to buy more photo products
- Addendum A. Segmentation Analysis
- Addendum B. Verbatim comments to “other” answers
- Addendum C. Age, Gender and Household
And a few more things…
Glisten. Image recognition for shopping. The devil is in the details. Yes, any image recognition service can produce a set of image tags, but the new startup Glisten is working on producing tags that are specifically tailored towards online shopping, enabling, for instance, fashion retailers to let you search for your favorite sweater with visually identified attributes such as long sleeves, a V-neck, a solid color pattern, and a casual style.
Ricoh & Vecnos. New camera company. Shu Ubukata, the brains behind Ricoh’s original 360 Theta cameras will be leaving Ricoh to lead a new Ricoh spinoff, Vecnos. Vecnos’ first product will be a small 360-degree camera shaped like a wand with four lenses at the top — three facing outwards in a ring and one pointing straight up. Thumbs up for Ricoh: it’s a rare feat for traditional camera companies to spin off innovative startups.
Gradient. Top downloaded iOS photo app. At of this writing, the Gradient: DNA Ancestry AI Test app tops PicsArt, YouTube, Instagram, Snapchat and Google Photos as the #1 free iOS app in the US App store, receiving an average user rating of 4.7 out of 5. Launched in June of last year but catapulted to top ranking just a few weeks ago, the app offers a range of traditional photo editing features for selfie and portrait pictures, including beauty tools, hair collages, features and textures. But what made the app viral are its AI features: its claim to be able to estimate your ancestors’ ethnicity, your gender, and to show your celebrity lookalikes. The freemium app offers 3 yearly subscriptions packages, ranging from $19.99 to $199.99.
Hypno. Going AR. Last year’s Visual 1st sponsor Hypno shows off an AR camera implementation for Tom Ford Beauty.
PI Connect. Postponed. Pro Imaging Connect, originally scheduled for next week, is rescheduled for Sept. 14-15.
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