David Haueter – InfoTrendsBlog – Sep 29, 2016
There haven’t been that many significant entries into the photo print market over the last several years, so it was especially notable when Amazon announced its AmazonPrints service on September 21st, which is available to Amazon Prime and Amazon Drive customers. The service is now offering photo prints in 4” x 6” ($0.09), 5” x 7” ($0.58) and 8” x 10” ($1.79) sizes, as well as two different types of photo books. AmazonPrints 8” x 11” hardcover photo book with glossy pages starts at $19.99, and an 8” x 11” premium layflat hardcover book with matte paper starts at $44.99. According to the AmazonPrints website, stationery and calendars are coming soon.
Amazon is no doubt hoping to capitalize on the fact that its Amazon Prime members are allowed unlimited photo storage included as part of their monthly ($10.99/month) or annual ($99/year) plans. According to research from Consumer Intelligence Research Partners, Amazon had 63 million Prime members as of June 2016, which was an increase of 19 million members from June 2015, which is an enviable base of potential customers to pull from.
Amazon is also entering the print market with aggressive pricing, especially considering that Prime members get free standard shipping or free expedited shipping on orders of $15 or more. The 9 cents 4” x 6” pricing matches that of Snapfish, dotPhoto, and York Photo as the lowest being offered by any of the current online vendors, as well as the home delivery per print price of retailer Walmart. Amazon’s 58 cents 5” x 7” pricing is lower than any of the established vendors, and the $1.79 price for 8” x 10” ranks as one of the lowest. Amazon’s photo book prices are among the lowest out there for 8” x 11” hardcover books.
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