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“Through The Lens: Cuba” immerses viewers in the culture, community and timelessness of Cuban travel; join AdoramaTV and the Sony #AlphaCollective on a tour through Cuban history.


New York, NY – May 12, 2017 – Adorama, one of the world’s largest photography, video, audio, imaging and electronics retailers, will debut “Through The Lens: Cuba,” the newest installment of its popular online docu-series, on Friday, May 12. Premiering on the AdoramaTV YouTube channel, “TTL Cuba” features members of Sony Alpha Imaging Collective as they experience Cuban culture for the first time. Viewers will be guided through an experiential journey via the artistic eyes of the featured visual artists.


As soon as the Cuba travel embargo was lifted, we knew it was the perfect opportunity to go and document everything we could about Cuba, especially the people and culture,” said Alana Casner (@bunnyfromtheblock), Director of AdoramaTV. “We set out to create a docu-series about Cuba unlike anything we’ve yet seen online, and we feel we’ve accomplished that with TTL Cuba. We hope our viewers will be inspired in many ways by the new season.”


The Sony Alpha Imaging Collective Joins #TTLCuba

Unlike past seasons of “Through The Lens,” which focused on photographers local to specific, yet recognizable regions including Manhattan (season one), the U.S. from coast-to-coast (season two) and Japan and Hong Kong (season three),TTL Cuba brings photographers from the Sony Alpha Imaging Collective to the largely unexplored country. The trip’s purpose is clearly identified as being to document a culture never before seen by both the featured content creators and their likely audience. All stemming from a natural partnership with Sony from the start, the show was created and documented predominantly with Sony gear, notably the Sony Alpha a7s II for purposes of production, while photographers used a variety of Sony Alpha cameras for their own photography.

Sony was the ideal partner for TTL Cuba,” said Lev Peker, Chief Marketing Officer at Adorama. “The Sony Alpha Imaging Collective features content creators of all styles, enabling us to curate the perfect cast with a variety of perspectives on photography and life. Just as well, the Sony cameras were perfect for the variety of shooting environments our cast and crew encountered in Cuba, where at times being discreet was the number one priority. In addition to partnering with Sony, we had the pleasure of working with ONA Bags as our bag sponsor, Westcott for their travel Flex lights, and Ricoh for the use of their impressive Theta 360-degree camera, bringing the top-notch equipment to the production that our customers expect.”


Through The Lens,” as a series, takes an in-depth look at the evolving aesthetics of photography and content creation as seen through this generation’s class of visionaries. TTL Cuba, as a season, explores the unique identity of Cuba, a largely unseen country, as it operates present day. Special season creators include Sony Alpha Imaging Collective members Dave Krugman (@dave.krugman), Steven Irby (@stevesweatpants), Paola Franqui (@monaris_), Sara Dietschy (@saradietschy),Oveck Reyes (@oveck) and Andy To (@andyto).


Catch “Through The Lens Cuba” Fridays at 12pm EST

“Through The Lens” offers an interactive experience that caters to the young, social media savvy audience, introducing them to photography from a relatable perspective. New episodes go live Fridays at 12pm EST. Visit the AdoramaTV site to watch full episodes of “Through The Lens.”


Follow along on social: @Adorama, @sonyalpha, #TTLCuba and #AlphaCollective on Instagram.


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