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Market Researcher focused on the Mobile Photo and Video Markets

If you missed it, click here for part 1 of the Mobile Photo Connect 2017 takeaways (Photos by Mikkel Aaland)

Heuristic Imaging – The next major disruptor will be AI in conjunction with depth imaging, allowing for Heuristic Imaging, i.e. the ability for machines to not just intelligently analyze images, but also to reason and take action on the basis of this image analysis.

  • AI is already creating major changes in how imaging apps capture, enhance or organize images autonomously by understanding what’s in the images. In combination with depth imaging, which lets machines understand the relation between objects within the captured imagery, Heuristic Imaging empowers machines to interpret the world around them – and to act upon it.

Photo and Video Storage – Relying on large cloud storage providers or small startups for long term photo storage is risky in either case

  • Large cloud storage providers have business models that are often ultimately based on the needs of advertisers. While ad-supported services might subsidize the use of these services in the short term, there’s no guarantee that consumers’ longer-term needs are aligned with those of the cloud storage providers. In other words: we can’t rely on them forever, as they could stop or substantially change their services at any time if there are compelling business reasons for them to do so.
  • Smaller cloud storage providers are not a safe bet either, as they might be acquired or go out of business. This is why app developers should seek to offer storage provider-agnostic solutions, or align their solutions with larger storage providers whose core business models are not dependent on advertising revenues.

Visual AI – With more smartphone computing power now available, developers can make pragmatic choices as to whether to run AI processes in the cloud or on the phone, to best take advantage of either platform

  • Microsoft and Polarr run their visual AI processes exclusively on the smartphone. For Microsoft, privacy and real-time analysis are the driving reasons; for Polarr the storage costs of running AI in the cloud, as well as the latency of cloud-based AI processes inherent to smartphone images uploading to the cloud, are paramount.
  • PicsArt and EyeEm run certain AI processes in the cloud, others on the device, depending on what is most efficient or generates the highest quality.

Photo Print Products – The “Print Button” is becoming the norm among successful photo apps

  • Whereas 3 years ago many successful photo app developers were hesitant to add an option for their users to order photo print products, most successful photo apps now have, or are considering adding, a Print Button in their apps.

Visual-first Communication and Brands – With brand promotion expanding beyond traditional ad formats, new opportunities arise for technologies that measure the effectiveness of visual brand promotion, such as native advertising and influencer marketing

  • New brand-effectiveness measurement methods include social listening tools and services that measure not only how often, but also how, branded visuals are seen. In addition, innovative new methods now capture the viewer’s emotional responses to viewing these visuals.

A few more things …

KapturVisual tech losers of 2017 and winners of 2018. It’s the time of the year that we’re inundated with predictions for the coming year. Paul Melcher, founder of our Visual 1st media partner, Kaptur, did not just do that for visual tech, but he also shared his perspectives on the losers of 2017:

  • Ads in images
  • Cameras as glasses
  • Apple live photos
  • Copyright (!)
  • Net neutrality

GoogleGoogle’s ‘Appsperiments’ program releases its first 3 apps. Today’s technology giants are not leaning back and wait for tech startups to come out with innovative photo or video apps. Google launches 3 apps, leveraging various Google technologies: object recognitionperson segmentation, stylization algorithms, efficient image encoding and decoding technologies.

  • Storyboard turns videos into single-page comic layouts on your device.
  • Selfissimo! is an automated selfie app that takes black and white photos of you every time you pose. Whenever you stop moving, a new photo is taken. The end result is a contact sheet of photos – like you’d have from a real photoshoot.
  • Scrubbies lets you change the speed and direction of video playback to create looping videos. You do this by actually swiping on the video itself to “remix” it. Google describes this process as “scratching it like a D.J.”

Adobe. Fresh from the major update of Lightroom CC that we discussed with Adobe’s Jim Mohan at Mobile Photo Connect, Lightroom continues to leverage its new cloud-centered approach. Lightroom CC adds auto settings powered by Adobe Sensei’s cloud-based AI technology. Sensei will analyze your photos and determine the best settings by cross referencing your image against tens of thousands of other professional shots.

Samsung. Who said we always run out of storage space on our mobile devices? Samsung announced that it has begun mass production of the industry’s first 512-gigabyte embedded Universal Flash Storage solution for use in next-generation mobile devices.

Interview with RPI.  Opportunities with mobile @ print: Mobile Photo Connect is all about it!

Mark your calendarVisual 1st (formerly Mobile Photo Connect): October 22-23, 2018.

Click here to automatically receive Mobile Photo Perspectives in your mailbox.

Best, 

Hans Hartman

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